We at the Electric Yeti haven't personally met Bryan, but here's our best, and most educated, guess:
Bryan Market grew up in a small igloo on the southern tip of the North Pole.
He spent his childhood days frolicking with the elves and reindeer, and his
teenage years carving toys for the children of the world. On the eve of
his eighteenth birthday, he had a transformative dream in which a Yeti, cloaked
all in blue, visited him and told him that he must become a writer. Since
then, he has worked hard to achieve his dream of literary acclaim. In
addition to writing, Bryan also likes french fries and warm coats.